








THE INFINITY HOTEL
Designed for a tender challenge, “THE INFINITY HOTEL” is conceived as a contemporary landmark that celebrates the heritage and spirit of Al Ula. Inspired by the infinity symbol, it represents continuity, timeless renewal, and the eternal evolution of civilization in this historic region.
The layout’s flowing geometry creates a sense of harmony and connection between the built environment and the surrounding desert landscape. The façade is defined by Najdi geometric patterns, reinterpreted in a modern architectural language to form a dynamic shell that provides shade, rhythm, and cultural identity. The material palette blends earthy tones inspired by the colors of Al Ula’s rocks and mountains with reflective glass surfaces, symbolizing the balance between tradition and modernity.
Overall, the project embodies Al Ula’s new era of transformation, merging heritage, nature, and innovation into a timeless architectural expression.





























