{"id":23937,"date":"2022-12-23T15:22:44","date_gmt":"2022-12-23T14:22:44","guid":{"rendered":"https:\/\/stepsuat.com\/?p=23937"},"modified":"2023-06-05T15:42:37","modified_gmt":"2023-06-05T13:42:37","slug":"quels-sont-les-quatre-types-danalyse-pour-ameliorer-la-prise-de-decision","status":"publish","type":"post","link":"https:\/\/stepsuat.com\/?p=23937&lang=fr","title":{"rendered":"Quels sont les 4 types d&#8217;analyse pour am\u00e9liorer la prise de d\u00e9cision ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23937\" class=\"elementor elementor-23937\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b952553 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b952553\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b8c82d\" data-id=\"7b8c82d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\n\t\t<div class=\"elementor-element elementor-element-912d3dd elementor-widget elementor-widget-text-editor\" data-id=\"912d3dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.3 - 28-12-2021 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Les donn\u00e9es sont l&#8217;un des actifs les plus pr\u00e9cieux dont une entreprise peut disposer, car elles ont un impact consid\u00e9rable sur son succ\u00e8s \u00e0 long terme. Lorsqu&#8217;elles sont utilis\u00e9es efficacement, elles permettent de mieux comprendre les performances pass\u00e9es de l&#8217;entreprise et de prendre de meilleures d\u00e9cisions \u00e0 l&#8217;avenir. Il existe quatre types d&#8217;analyse diff\u00e9rents dont les entreprises peuvent b\u00e9n\u00e9ficier.<\/p><p>Comment votre entreprise peut-elle tirer parti de ces types d&#8217;analyse et quel est le meilleur type qui r\u00e9pond \u00e0 vos besoins ?<\/p><p>D\u00e9couvrons-le en commen\u00e7ant par la d\u00e9finition de chaque type, le niveau de complexit\u00e9 et leur utilisation dans le monde des affaires.<\/p><h3>Le premier type d&#8217;analyse est l&#8217;analyse descriptive :<\/h3><p>Qu&#8217;est-ce qui s&#8217;est pass\u00e9 ?<\/p><p>Appelons ce type d&#8217;analyse celui bas\u00e9 sur les faits. C&#8217;est le type d&#8217;analyse le plus courant et le plus basique. En g\u00e9n\u00e9ral, il r\u00e9pond \u00e0 la question :<\/p><p>&#8220;Qu&#8217;est-ce qui s&#8217;est pass\u00e9 dans le pass\u00e9 ?&#8221;<\/p><p>Il s&#8217;agit de l&#8217;interpr\u00e9tation des donn\u00e9es historiques afin de mieux comprendre les changements qui se sont d\u00e9j\u00e0 produits. Avec ce type d&#8217;analyse, nous pouvons r\u00e9sumer le comportement pass\u00e9 de l&#8217;entreprise \u00e0 l&#8217;aide de tableaux de bord et de graphiques de veille strat\u00e9gique.<\/p><p>En d&#8217;autres termes, dans le monde des affaires, l&#8217;utilisation principale de l&#8217;analyse descriptive est de suivre les indicateurs de performance cl\u00e9s (IPC).<\/p><p>Les exemples de mesures utilis\u00e9es dans l&#8217;analyse descriptive sont : la croissance des ventes d&#8217;un mois \u00e0 l&#8217;autre, le nombre d&#8217;utilisateurs, le chiffre d&#8217;affaires par client, le d\u00e9lai moyen de paiement des clients.<\/p><h3>Le deuxi\u00e8me type d&#8217;analyse est l&#8217;analyse diagnostique :<\/h3><p>Pourquoi cela s&#8217;est-il produit ? De mani\u00e8re similaire \u00e0 la fa\u00e7on dont les m\u00e9decins diagnostiquent les maladies en examinant l&#8217;historique du patient et en effectuant d&#8217;autres analyses et tests, le processus d&#8217;analyse diagnostique est similaire.<\/p><p>Apr\u00e8s avoir r\u00e9pondu \u00e0 la question de ce qui s&#8217;est pass\u00e9, nous voulons creuser plus profond\u00e9ment et comprendre pourquoi cela s&#8217;est produit. Cela se fait en classant les informations historiques avec d&#8217;autres donn\u00e9es.<\/p><p>Pour effectuer cela, nous utilisons des techniques telles que la d\u00e9couverte de donn\u00e9es, l&#8217;extraction de donn\u00e9es et les corr\u00e9lations.<\/p><p>L&#8217;analyse diagnostique peut aider \u00e0 identifier les valeurs aberrantes, \u00e0 isoler les motifs et \u00e0 d\u00e9couvrir les relations. Par exemple, si vous souhaitez comprendre pourquoi le trafic sur votre site Web a diminu\u00e9 r\u00e9cemment, cette diminution pourrait \u00eatre li\u00e9e \u00e0 un changement dans l&#8217;algorithme de Google ou \u00e0 une diminution des efforts de marketing. Avec l&#8217;analyse diagnostique, vous pourriez identifier le motif suspect.<\/p><h3>Le troisi\u00e8me type d&#8217;analyse est l&#8217;analyse pr\u00e9dictive :<\/h3><p>Qu&#8217;est-il susceptible de se produire \u00e0 l&#8217;avenir ? Nous pouvons appeler cette \u00e9tape la boule de cristal de l&#8217;analyse, car il s&#8217;agit du processus d&#8217;utilisation de donn\u00e9es historiques pour faire des pr\u00e9dictions sur les tendances ou \u00e9v\u00e9nements futurs inconnus. En r\u00e9alit\u00e9, il r\u00e9pond \u00e0 la question suivante :<\/p><p>&#8220;Qu&#8217;est-il susceptible de se produire \u00e0 l&#8217;avenir ?&#8221;<\/p><p>En tant que forme avanc\u00e9e d&#8217;analyse, l&#8217;analyse pr\u00e9dictive utilise de nombreuses techniques d&#8217;intelligence artificielle, d&#8217;apprentissage automatique, d&#8217;extraction de donn\u00e9es, de statistiques pour analyser les donn\u00e9es pass\u00e9es et actuelles afin de g\u00e9n\u00e9rer des informations avec un degr\u00e9 de pr\u00e9cision significatif. Certaines de ces techniques sont la pr\u00e9vision, la r\u00e9gression, les statistiques multivari\u00e9es et la mod\u00e9lisation pr\u00e9dictive. Ces analyses n\u00e9cessitent g\u00e9n\u00e9ralement une bonne compr\u00e9hension des statistiques et des langages de programmation tels que Python et R.<\/p><p>Le pouvoir de l&#8217;analyse pr\u00e9dictive et la valeur ajout\u00e9e sont immenses, car ils peuvent \u00eatre appliqu\u00e9s dans divers secteurs. Par exemple, les d\u00e9taillants utilisent l&#8217;analyse pr\u00e9dictive pour pr\u00e9voir les niveaux de stock, le comportement des clients et les produits que les clients sont susceptibles d&#8217;acheter ensemble, afin que l&#8217;entreprise puisse proposer des recommandations personnalis\u00e9es.<\/p><h3>L&#8217;analyse prescriptive :<\/h3><p>La forme finale et la plus avanc\u00e9e d&#8217;analyse est l&#8217;analyse prescriptive. En utilisant les r\u00e9sultats de l&#8217;analyse pr\u00e9dictive sur ce qui est susceptible de se produire \u00e0 l&#8217;avenir, l&#8217;analyse prescriptive va plus loin en recommandant les actions \u00e0 prendre pour \u00e9liminer un probl\u00e8me futur ou profiter d&#8217;une nouvelle tendance.<\/p><p>Ce type d&#8217;analyse repose fortement sur des outils et des technologies avanc\u00e9es telles que l&#8217;intelligence artificielle, l&#8217;apprentissage automatique et les algorithmes de r\u00e9seau neuronal. \u00c9tant donn\u00e9 que cela n\u00e9cessite beaucoup de donn\u00e9es, il faut exploiter pleinement les sources de donn\u00e9es internes et externes.<\/p><p>Lorsqu&#8217;elle est mise en \u0153uvre efficacement, l&#8217;analyse prescriptive peut aider les entreprises \u00e0 apporter de la valeur en prenant des d\u00e9cisions bas\u00e9es sur des faits hautement analys\u00e9s plut\u00f4t que sur l&#8217;instinct.<\/p><p>Quel type de donn\u00e9es votre entreprise a-t-elle besoin ? Ces quatre types d&#8217;analyse sont li\u00e9s \u00e0 diff\u00e9rents degr\u00e9s et se compl\u00e8tent mutuellement.<\/p><h3>Mais quelle est la bonne combinaison pour votre entreprise ?<\/h3><p>Pour le comprendre, nous vous recommandons de r\u00e9pondre aux questions suivantes :<\/p><p>Quel est l&#8217;\u00e9tat actuel de l&#8217;analyse des donn\u00e9es dans mon entreprise ? Quels sont les probl\u00e8mes de mon entreprise et les r\u00e9ponses \u00e0 ces probl\u00e8mes sont-elles \u00e9videntes ? Dois-je approfondir l&#8217;analyse des donn\u00e9es pour obtenir de meilleures informations ?<\/p><p>En effet, les r\u00e9ponses \u00e0 ces questions vous aideront \u00e0 \u00e9laborer une strat\u00e9gie d&#8217;analyse des donn\u00e9es. Id\u00e9alement, la solution de donn\u00e9es n\u00e9cessaire \u00e9voluera du type d&#8217;analyse le plus simple au plus avanc\u00e9 et complexe.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Les donn\u00e9es sont l&#8217;un des actifs les plus pr\u00e9cieux dont une entreprise peut disposer, car elles ont un impact consid\u00e9rable sur son succ\u00e8s \u00e0 long terme. Lorsqu&#8217;elles sont utilis\u00e9es efficacement, elles permettent de mieux comprendre les performances pass\u00e9es de l&#8217;entreprise&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":20713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[401,324,399,428],"tags":[],"class_list":["post-23937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse-de-donnee","category-business-cat","category-exploration-de-donnee","category-image-de-marque"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quels sont les 4 types d&#039;analyse pour am\u00e9liorer la prise de d\u00e9cision ? 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